DuVall’s School Of Cosmetology

WordPress Website Redesign and Build – DRKM STRATEGIES

This project was done while working for DRKM Strategies in Dallas, TX. The main goal was to create the perfect look to really attract and retain their prospective students on the site, as well as potential student salon clients. Another task for this website was to help streamline the paperwork processes to something paperless or all online in the wake of COVID-19 protocols and just overall trends in school applications and client paperwork. It’s built on WordPress using the Avada theme framework with a fully custom design and advanced form plugin to facilitate student application paperwork while addressing security concerns and protecting relevant medical history on client forms. I also did the brand photography for this website, doing an on-site photoshoot in order to create authentic images that would resonate with potential students.